Evaluation:
Published: 06.08.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Marketing Trends', 1.
Extract

Companies of today must respond to change to survive the future. Change is inevitable-growth is optional. Change forces all business owners to adapt, adjust and be energetic in building their businesses. After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing things, a company can revitalize their business. In particular, marketing in new ways and with different strategies not only simulates new business, but also gives a company a new vision on productivity. …

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