ID768810

Author: Rihards Graudiņš (14)

Evaluation:

Published: 14.04.2008.

Language: English

Level: College/University

Literature: n/a

References: Not used

Nr.	Chapter	Page.
	EXECUTIVE SUMMARY	3
	Objectives	3
	Service Offerings	3
	The Market	3
	Competitive Advantage	3
	Competition	3
	The Management Team	4
	Personnel	4
	Promotion	4
	Funding Requirements	4
1.	BUSINESS DESCRIPTION	5
1.1.	INDUSTRY	5
1.2.	COMPANY	5
1.3.	VISION, MISSION AND OBJECTIVES	5
1.3.1.	Vision	5
1.3.2.	Mission	6
1.3.3.	Objectives	6
1.4.	SERVICE	6
1.5.	THE PREMISES	6
	Floor Plan	7
1.6.	POSITIONING	7
1.7.	PRICING	8
2.	THE MARKET	9
2.1.	CUSTOMERS	9
2.2.	MARKET SIZE AND TRENDS	9
2.3.	LOCATION SELECTION	10
	“Tipu Tapu” Daycare Center Location	10
2.3.1.	Public Transportation	10
2.4.	OPERATIONS AND SUPPLIERS	11
2.5.	COMPETITION	11
2.6.	SWOT	11
2.6.1.	Strengths	11
2.6.2.	Weaknesses	11
2.6.3.	Opportunities	12
2.6.4.	Threats	12
3.	SALES AND MARKETING	13
3.1.	STRATEGY	13
3.2.	METHODS OF SALES	13
3.3.	ADVERTISING AND PROMOTION	13
4.	MANAGEMENT AND EMPLOYEES	14
4.1.	RECRUITMENT	14
4.2.	MANAGING PERFORMANCE	14
5.	FINANCIALS	15
5.1.	RISKS	15
5.2.	BREAK EVEN POINT	15
5.3.	CASH FLOW STATEMENT	15
5.4.	BALANCE SHEET	16
5.5.	INCOME STATEMENT	17
5.6.	FUNDING REQUEST AND RETURN	18
6.	EXIT STRATEGY	19

Extract

The company being presented is a small private kindergarten which will serve a purpose of a daycare center for children. The Tipu Tapu Daycare Center will take care of the children of our clients while they are at work while the professional and caring nannies will guarantee the children’s safety along with the teaching of the basic skills and entertainment such as singing, games, reading, dancing and etc. The employees of the company will take on the responsibility of guardians during the period of time that the clients entrust them with their children. The services of the Tipu Tapy Daycare Center will be provided during operational hours lasting from 8.00 a.m. till 6 p.m. every workday.
Objectives
The main objective of the company is to generate a stable income flow. If the demand for this kind of service continues to grow, we plan on expanding our company by purchasing larger premises and hiring more employees in order to satisfy the growing number of customers and to offer more options. Along with this expansion will follow the increase in the income flow. …

Author's comment

Editor's remarks

Business Plan "Tipu Tapu" - Daycare Center for Children