This paper explores trends in higher education in terms of Max Weber's theory of rationalization. It is Weber's contention that there are four basic motivators for human behavior. People are motivated by custom or tradition, by emotions, by religious or ethical values, and by rational goal oriented behavior (which Weber calls "zweckrational"). All human behavior, Weber claims, is motivated by various combinations of these four basic factors.
Weber's thesis is that bureaucracies increasingly centralize and broaden their scope in advanced industrial societies. …
