Discussion Board
"Commodity Fetishism"
Dictionary.com defines commodity as "something useful that can be turned to commercial or other advantage," for example, any item made to make life a little easier, socially or otherwise, such as a new sweater, or a cell phone. The site also describes fetishism as an "excessive attachment or regard" or "the displacement of sexual arousal or gratification to a fetish." We can delve into the bonds between a Ericson phone and the consumer reaching out to grab that fancy packaging or we can take a different direction and determine where the connection is within the Tommy Hilfiger Brand perfume and the sexual gratification of that product's customer.
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