Marketing research is so essential nowadays due to competition. In the recent years the market was the sellers market, therefore marketing was not so important, but now that it is the buyers market, marketing defiantly must be used.
Organizations more than ever must use marketing research due to competition, new products, and even if the business has not yet been established. It is very important to trget the cutomer need, therefore products may be created, tested and out in the market.
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