Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Emerging Markets - "The French-fry Market"', 1.
  • Essays 'Emerging Markets - "The French-fry Market"', 2.
Extract

As many of the food and drink markets in regions such as Western Europe and North America reach saturation levels, multinational suppliers are now looking elsewhere around the globe to achieve profitability. Markets in less well-established regions are generally showing higher levels of growth, offering numerous opportunities for companies bold and powerful enough to expand beyond their own geographical boundaries.
The United States currently imports more frozen potatoes than it exports. America's potato industry is focused on how to boost exports to countries where demand is booming.…

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