Evaluation:
Published: 28.09.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Five Forces', 1.
  • Essays 'Five Forces', 2.
  • Essays 'Five Forces', 3.
Extract

When people here the name Toys "R" Us, they think back to when they were kids of going into a store made with bricks and mortar and leaving with mom in one hand and the latest toy in other and a great big smile from cheek to cheek. As time passed the pressure for companies to enter the "clicks" of e-commerce became strong. In 1998 Toysrus.com, a subsidiary of Toys "R" Us opened in attempts to "be wherever our customers are, and that includes the Internet." …

Author's comment
Atlants