Thorr Motorcycles is a motorcycle manufacturing company located in South Dakota. This five billion a year company turns out over 200,000 units per year (APA Reference). The market which Thorr competes is dominated by a small number of sellers or an oligopoly (Wikipedia, 2006). With such a small number of competitors, Thorr's marketing department will need to know their customers. One tool of evaluation is perceptual maps in marketing. This paper will review a recent situation at Thorr Motorcycles, which was recorded in a simulation.
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