Evaluation:
Published: 19.09.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Stereotyping in Advertising', 1.
Extract

Advertising tends to follow a basic format; it often tries to attract the attention of the reader or viewer. It usually does this by initiating a dialogue between the user by using a striking image, or some other kind of out of the ordinary thing that separates it from other adverts. Advertisers do this because they know that people do not tend to look at them, and as such may have to get the message to the person as quickly as possible, with as much attention as possible.
<Tab/>Stereotyping is the use in advertising to create an easy association with the human brain, to allo…

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