Evaluation:
Published: 20.04.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'SouthWest Airlines Case Study', 1.
  • Essays 'SouthWest Airlines Case Study', 2.
  • Essays 'SouthWest Airlines Case Study', 3.
  • Essays 'SouthWest Airlines Case Study', 4.
Extract

Executive Summary
Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the acquired knowledge of Southwest, the company maintains steady sales. …

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