Author:
Evaluation:
Published: 09.10.2014.
Language: English
Level: Secondary school
Literature: 4 units
References: Not used
  • Presentations 'Comparing Two Brands', 1.
  • Presentations 'Comparing Two Brands', 2.
  • Presentations 'Comparing Two Brands', 3.
  • Presentations 'Comparing Two Brands', 4.
  • Presentations 'Comparing Two Brands', 5.
  • Presentations 'Comparing Two Brands', 6.
  • Presentations 'Comparing Two Brands', 7.
  • Presentations 'Comparing Two Brands', 8.
  • Presentations 'Comparing Two Brands', 9.
  • Presentations 'Comparing Two Brands', 10.
  • Presentations 'Comparing Two Brands', 11.
  • Presentations 'Comparing Two Brands', 12.
  • Presentations 'Comparing Two Brands', 13.
Table of contents
Nr. Chapter  Page.
  Glossary    3
  Introduction    4
  The main part    5
  Performance    5
  Pedigree    7
  Public Figures    9
  Comparison    11
  Conclusion    12
  Sources    13
  Questions to the audience    14
Extract

Conclusion
The luxury brand must perform at an experiential level. As luxury consumers evolve, not only act as points of differentiation, but also as ‘substance’ to justify a premium value and pricing.
While being of a high quality and having good standards is important to demonstrate being on the top for a long period of time, it is important to produce continuous relevance and range trough the public figures.
Luxury brands must continue to maintain a certain degree of exclusivity and stature with the paucity factor and the placement factor – from the retail experience to the touch-points it associates itself with.
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Author's comment
Atlants