Evaluation:
Published: 02.05.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Mediquip SA Case', 1.
  • Essays 'Mediquip SA Case', 2.
Extract

Company Analysis
Mediquip S.A., a subsidiary of Technologie Universelle, is a manufacturer of CT scanners, X-Rays, ultrasonic, and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC, Eldora, Magna, and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors, they hold a global reputation for having advanced technology and proficient after sales service. Mediquip's sales organization consisted of eight country sales subsidiaries, each headed by a managing director. …

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