After reading "Hunger as Ideology" by Susan Bordo, one can't help but realize that advertisements play a major in what and even how western cultures eat. In any commercial or magazine ad, it is clear as day that food is now seen as more than a basic means of survival. This became apparent to me when I observed a magazine ad for Dannon "Light 'n Fit" yogurt. The advertisement consists of a picture of a cup of blueberry yogurt with a small spoon in front of it. Above the picture, the advertisement claims : "100 calories. 0% fat. …
