Author:
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'DaimlerChrysler Marketing Environment and how It Markets the Smart Car', 1.
  • Essays 'DaimlerChrysler Marketing Environment and how It Markets the Smart Car', 2.
  • Essays 'DaimlerChrysler Marketing Environment and how It Markets the Smart Car', 3.
  • Essays 'DaimlerChrysler Marketing Environment and how It Markets the Smart Car', 4.
  • Essays 'DaimlerChrysler Marketing Environment and how It Markets the Smart Car', 5.
Extract

1.EXECUTIVE SUMMARY
This report was set up to analyse the macro and micro-environment of car manufacturer DaimlerChrysler, present a SWOT analyses and analyse how the company markets its Smart city coupé brand. It was found that after the merge of German Daimler-Benz AG and American Chrysler , DaimlerChrysler is currently "number three" automaker in the world. It has a reputation of high quality and performance. Competitors with a bigger market share are General motors and Ford motors and with less- Honda and Toyota. …

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