Companies utilize various market research techniques to identify marketing opportunities. I personally have been involved in qualitative and quantitative questionnaires, and I know a bit about observational market research techniques such as Nielsen Media Research. For the purpose of this assignment I will discuss each of these in more detail as well as my insights to observational research for new products and the drawbacks to such research. I will begin with discussing qualitative questionnaires.
Qualitative Questionnaires
The most recent marketing research technique I have been invol…
