Is it the case or not, that part of the thinking about competitive marketing strategy should be concerned with managing the internal market?
How can companies’ employees, many of whom are potentially wilful and unpredictable, be positively enthused about the brand they represent?
Essay covers various issues such as internal marketing, brand , branding, brand management, personnel management issues and others. It has comprehensive bibliogrpahy, references, attachments. Models and tehories are also involved.