Direct Marketing and Telemarketing Basics

Aims and objectives of this presentation: - Define direct marketing process and discuss its benefits and potential harm to both customers and companies - Identify major forms and methods of direct marketing - Overview the ethical issues presented by direct marketing - Acquaint students with direct marketing customer database and its essence Structure: 1. Definitions 2. Key Features 3. Forms of Direct Marketing 4. Benefits of Direct Marketing (For Buyers/Sellers) 5. Benefits of Telemarketing (For Buyers/Sellers) 6. Customer Databases and Direct Marketing 7. Limitations 8. Negative Perceptions and Criticism 9. Interesting Facts 10. Conclusion