A Basic Marketing Strategy and Marketing Mix

Netgear designs mechanically advanced networking products that address the specific needs of small and medium business and home users. Netgear's MP101 Wireless Digital Music Player features an antenna to enable a wireless connection to the home computer and then connects to the audio input jacks of any stereo system at the other end. It organizes a digital library of MP3 and Windows Media music by using the customers' accessible files for artist, album, and song list to combined music from all the computers on the network into a solitary database. Consumers can use the MP101's remote control to select the specific song from any PC and send it straight to the stereo speakers.…