Case Study: Tylenol Rides it out and Gains a Legacy

In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson and Johnson, confronted with a crisis when seven people on Chicago's West Side died mysteriously. Authorities determined that each of the people that died had ingested an Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly and was the cause of a massive, nationwide panic. These poisoning made it necessary for Johnson and Johnson to launch a public relations program immediately, in order to save the integrity of both their product and their corporation as a whole.
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