Channels of Distribution

Manufacturers must be able to sell their goods to customers in order to make the real aim of a business profit. This is achieved by sending their goods through various channels of distribution. This paper will discuss the article written by Ken Rolnick titled "Managing channels of distribution".
Rolnick starts the article by describing channels of distribution as "one of the hottest areas in marketing and sales today". According to Rolnick managing channels of distribution supplies a much needed source of knowledge and expertise that professionals can rely on. …