Merger of Daimler-Benz and Chrysler Corp. How a Merger of Two Companies Affect and Is Affected by the Global Market

Legendary German car producer Mercedes-Benz a member of Daimler-Benz married with its US American colleague Chrysler Corp. These two "boys" want to become together the most profitable carmaker worldwide. After some "illnesses" of the American brother the company Daimler-Chrysler is on the way to make it. But on the way to become the leader they must influence others. They must also influence the global market and will be influenced by the global market itself. And they try it with a lot of new models coming to the market every single year, huge investments all over the world. …