Aspects of Emotion and Memory Relationship Targeted to Experience Design

Aspects of emotion and memory relationship targeted to experience design
Emotion, cognition, human senses, memory, experiences, marketing, advertising, promotion, interactive presentations, learning environments, branding.
The emotional component of the brain plays a very important role in cognitive and decision processes related to information that arrives at our external senses as vision, hearing, sense of smell, taste, touch (pain, pressure, temperature) and by internal ones, as hunger, thirsty, time, balance and synesthesia. These senses can influence our emotions by several ways and to know how to drive them has become an important skill to designers, who need to drive emotional responses using visual signs. As we know, emotions are intimately connected to the memory, and consequently to the cognitive processes involved in the acquisition, transformation and storage of information. Knowing this, if designers could target themselves to a positive construction of experiences, emotionally driven, they could get reinforcement for the learning of concepts, principles and even meanings connected to brands. The focus of this article is to analyze the impact of emotion and memory relations in designers work.…