Communication within a culuture

John Allagh
Principals of Persuasion
Exam 1
March 27, 2003
1.Persuasion, defined by Borchers as the medium a culture uses to transmit its messages-be they spoken words, printed words, radio, television, or other electronic means- forever changes the members of that culture as well as what is communicated by that medium. Persuasion is also defined as the means and ways of influencing, and changing people's minds about a particular good or service. I look at politicians as the best persuaders in the world. Politicians are able to sell themselves and their ideas to voters. Politicians ac…