Already fifteen years CIDO Group is a leading juice and soft drinks manufacturer in Latvian, and one of the largest in the Baltics. CIDO is a leader in the soft drink market in Latvian in all segments, as well as exports its products to 13 countries.
"CIDO group" produced "Mangaļi" is the first of three Latvian registered natural mineral water, and it meets the highest standards of quality. Therefore, the fact that this brand is the most popular, is largely viewed as a logical. As shown by research company "GfK CR Baltic" survey, "Mangaļi" declared the most popular natural mineral water in Latvia. It found 75% of respondents. Therefore, the company is interested in expanding the output to push these products to foreign markets, in this case, the French soft drink market. 1
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2. Relevant history
If we turn to the previous days, there were religious wars between different forces: Protestants and Catholics. During this war the nations of Europe, such as English, German, and Spanish fought for power and recognition of their believe. Then this great war continued as the War of the Three Henrys, during which Henry de Guise was killed by Henry III. As Henry de Guise was the leader of Catholic league, his comrades assassinated Henry III in return. The next king, also Henry III, but of Navarre, and well-known as the king Henry IV, singed the Edict of Nantes (1598). And maybe it was not a long period between the new beginning of the religious conflict, that was continued by Cardinal de Richelieu, forcing to disarm the army of the Protestants in 1627.
The other important problem in the life of France was the monarchy and all the questions, concerning the power. One of the most significant periods in the history of France is the Second Empire by Napoleon. During this time France became one of the most powerful countries in Europe. The successful colonial expansion to Asia and Africa was provided at this time. The influence of France in some regions of those places still remained. When the time of Napoleon ended, the monarchy was restored, but very soon overthrown again. …
