Authenticity in Tourism

According to Theobald (1998:411) authenticity means genuine, unadulterated or the real thing. In modern times tourism is frequently accused of destroying authenticity ((a notion which is problematic in its own term), through commoditization of cultures, such as festivals, dance rituals and food which is produced for monetary gain. The definition of authenticity is debatable by many academics; I will try to explore their views on this subject in this essay.
MacCannell, in The Tourist (1999), portrayed the tourist as being on a pilgrimage, a search for authenticity. To define "authentic," MacCannell drew upon the distinction made by the sociologist Erving Goffman between the "front" and "back" regions of social establishments. …