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ID number:303075
 
Evaluation:
Published: 26.07.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
In order to carry out a comparative analysis it is important to determine where in the supply chain B2B marketing ends and B2C marketing begins. The simplest approach would define B2C marketing as all activities accomplished by the organization selling goods or services to the consumer. A more sophisticated approach would make the separation earlier. When the product is already manufactured marketing activities would be defined as B2C marketing.

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