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ID number:890577
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

MATCHING DELL
Dell has enjoyed rapid growth from its modest beginnings in a dorm room. Their success can be attributed to a highly effective strategy, which all five elements of Hambrick and Fredrickson's strategy diamond framework reinforcing each other.
The arena's in which Dell operates are well defined: the company sells computers directly to customers. It serves primarily corporate customers and offers high-performance PC's at relatively low prices. Dell's geographic scope is worldwide, or at least all countries where conditions support the having of a PC. Dell not only tailors ea…

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