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ID number:562784
 
Evaluation:
Published: 29.06.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

This is a short essay I had to write for my marketing class in how I used the consumer decision process in my personal life.
Consumer Decision Process
Consumer Decision Process is a complete six step process which an individual completes in making purchasing decisions. Some purchases with high levels of social or economic consequences are highly involved, known as high-involvement purchases, such as buying a new car or a new home. Low level purchases, low-involvement purchases, involve routine purchases such as buying a pair of shoes or a type of mustard. No matter the level of involve…

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