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ID number:686033
 
Evaluation:
Published: 11.05.2006.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Introduction
This paper addresses ethical issues associated with Colgate's distasteful toothpaste named Darkie. Initially I discuss about what is ethics, how it affects, and ethics in business. In the second part, I discussed about options for Colgate to handle the situation. With continuing, I focused on importance of brand name and customer loyalty in business. At last this document indicates important of managerial rights. Finally I have given some recommendation and conclusion.
Ethical Issues of Colgate
Ethics is the study of morality and standard of conduct. …

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