Expanding into New Market

1. Introduction
Successful Business frequently seek growth and market share development by selling existing products in new markets, this was the objective of a leading clothing company located in Damascus. It aimed to expand to Aleppo market as it's a vital trade center in Syria.
Acquiring accurate and specific information about the new market, the potential customers and existing competitors is a critical step to enter that market.
The market impacts and directs all aspects of the company's activities and ultimately will lead to success or failure of the business. In developing a market…