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ID number:504633
 
Author:
Evaluation:
Published: 27.05.2011.
Language: Latvian
Level: College/University
Literature: 7 units
References: Not used
Extract

Filips Kotlers ieviesa mārketinga mix (mārketinga komplekss) jeb mārketinga „4 P”: product (produkts – prece vai pakalpojums), place (vieta tirgū jeb izplatīšana), promotion (produkta virzīšana tirgū) un price (cena) (Philip Kotler in Saudi Arabia, 2010.). Šis princips ļauj uzņēmumam manipulēt ar šiem četriem elementiem, lai sasniegtu konkrētu mērķa tirgu, tādā veidā nodrošināt, lai konkrētā prece vai pakalpojums sasniedz izvēlēto mērķa auditoriju. Mūsdienās tiek uzskatīts, ka nākuši klāt vēl 3 „P”: people (cilvēki) physical evidence (fiziskie pierādījumi, piemēram, formas tērpi) un process (process). (Marketing Mix, b.g.)…

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