Food Lion Inc.

1. EXECUTIVE SUMMARY
The following is an overview of the case analysis of Food Lion, Inc. The overall environment for Lion Food and it's competitors is changing from a product-oriented atmosphere towards an emphasis on satisfying all of a consumer's needs. In order for Food Lion to remain competitive it wants to re-evaluate its future opportunities for growth without compromising it's profits.
Industry-wide, grocery chains are changing the importance on satisfying the consumer in order to keep their profit margins high. Some examples include the move towards a 'superstore' witnessed by s…