Henkel Loctite

Question 1
Market structure
Henkel Loctite is a global producer of high-quality industrial adhesives and sealants. In our case study Eugene Robinson is a national sales manager of Henkel Loctite for Australia is aiming to sale gasket 5910 into the Melbourne car manufacture is facing customer complain for oil leaking cause by existing gasket. As an automotive product seller they needs to known about their market structure and their product demand. …