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ID number:921856
 
Evaluation:
Published: 14.04.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

After reading "Hunger as Ideology" by Susan Bordo, one can't help but realize that advertisements play a major in what and even how western cultures eat. In any commercial or magazine ad, it is clear as day that food is now seen as more than a basic means of survival. This became apparent to me when I observed a magazine ad for Dannon "Light 'n Fit" yogurt. The advertisement consists of a picture of a cup of blueberry yogurt with a small spoon in front of it. Above the picture, the advertisement claims : "100 calories. 0% fat. …

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