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ID number:825355
 
Evaluation:
Published: 14.08.2004.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Through learning the Japanese culture, Levi's has created a plan to target the younger, more influential segment to try to change the behavior of this group rather than the total population. This is a very wise move on Levi's part because culture is viewed very negatively and would simply require a large investment in time and money. Adaptation through the culture is the way that Levi's has decided to encompass this major nation.…

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