Marketing Audit: Pepsi Austrlian

EXECUTIVE SUMMARY
The purpose of this report is to conduct a marketing audit of the product Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and global level. Successful global marketing plans can be adapted to Australia provided it is consistent with product positioning and suitable for the Australian market.
Pepsi-Co Inc. is the second largest soft-drink company in the world, behind its direct competitor, Coca Cola. Pepsi also faces competition from indirect sources, such as sports drinks, tea,…