Marketing of Changhong in China / Essays / ID: 939580

Author: Anonymous author (4)

Evaluation:

Published: 11.11.2004.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Marketing of Changhong in China
Section 1. Customer Analysis
A. Segments
1. Color TV
Pure flat serial
Super flat serial
Flat square serial
Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth
2. Projection TV
Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas.
3. LCDS & PDP TV
Comments: Potential, high technical supports and luxury appliance, growing dramatically.
B. Customer Motivations
Segment Motivations
1. Color TV Ba…

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Job Application Letter for a Marketing Position
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Marketing of Changhong in China
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Marketing, Advertising

Marketing of Changhong in China