Nyenrode University Press

Category Management: a matter of joint optimisation<Tab/>3
Chapter 1. Why studying category management<Tab/>4
1.1 General introduction<Tab/>4
1.2 Research design and methodology<Tab/>4
Chapter 2. Defining category management<Tab/>5
2.1 Category management defined in theory<Tab/>5
2.2 Category management defined in the field<Tab/>11
2.3 An attempt to conceptualise<Tab/>13
Chapter 3. Category management in more detail<Tab/>14
3.1 How to define and position categories&…