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ID number:102312
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Opportunities
As the economy is high, companies and corporations can capture some early revenue and entice customers to become more brand loyal. Technology is always on the cutting edge and finding new ways to improve a customer's life and shopping experience. Such a business is seen in a company named Yantra. Concentrating on the retail industry, it realizes that companies must respond to customer demand faster that ever before. Therefore, "Yantra's solutions help retailers meet their customers' increasingly demanding expectations for sales and service across all channels. Retailers use our solutions to increase sales by differentiating their in-store offering and customer experience while simultaneously reducing inventory and containing spending technology. Our customers choose to stay with Yantra because we provide them with deep domain experience and solutions that drive repeat purchases and customer loyalty." States Harris, vice president of Retail Market Development.
Threats
As the year goes on and people realize that they do not have the luxury money of the tax returns any longer, the purchase of specialty retail items will drop. …

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