Conditioning the citizens to like what they have and reject what they do not have is an authoritative government's ideal way of maximizing efficiency. The citizens will consume what they are told to, there will be no brawls or disagreements and the state will retain high profits from the earnings. People can be conditioned chemically and physically prior to birth and psychologically afterwards.
The novel, Brave New World, takes place in the future, 632 A. F. (After Ford), where biological engineering reaches new heights. Babies are no longer born viviparously, they are now decanted in bott…