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ID number:923973
 
Evaluation:
Published: 12.11.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

This essay is an analysis of an advertisment as it relates to a fairy tale. It has been rewritten three times, the final grade was an A.
Many advertisements use codes to convey a fairy tale to consumers, usually
resulting in a happy ending. This occurs at the expense of the price and means being set
aside. Most advertisements rely heavily on visual props and sometimes on text to convey
their meaning. These codes are open to many interpretations. This ad is no exception. It
uses the visual code on many different levels, and the text is there mainly for explanatory
purposes. …

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