Virtual Vineyards Marketing Report

Table of Contents
Executive Summary3
1.0Introduction4
2.0Analysis4
2.1Market Identification4
2.2Market Segmentation4
2.3Market Orientation5
2.4Marketing Channel Performance5
2.5Pricing Strategy5
2.6Customer Needs6
2.7Customer Analysis6
2.8Commercial Position7
3.0Conclusion7
Reference list7
Appendices8
Exhibit 1 - Distribution of wine sales by price class8
Exhibit 2 - Wine drinking habits by category and employment8
Exhibit 3 - Age distribution of wine drinkers by category9
Exhibit 4 - Wine Sales by category9
Executive Summary
Virtual Vineyards started in January 1995 and within 10 mont…