Cultural Awareness for Business People

BENEFITS OF CULTURAL AWARENESS
Greet others in accordance with their customs
Build strong relationships with people from other cultures;
Know the right way to go about holding business meetings;
Increased awareness of the differences in approach to those in positions of authority;
Increase your reputation when doing business in other countries


CONCLUSIONS
Understanding cultural differences is one of the most significant skills for firms;
One of the easiest ways to understand your multicultural coworkers is by researching cultures;
Gestures can be used to convey specific messages.

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