Marks & Spencer Strategy Evaluation. TOWS Ma... / ID: 768316

Author: Anonymous author (19)

Evaluation:

Published: 28.01.2005.

Language: English

Level: Secondary school

Literature: n/a

References: Not used

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Extract

Marks & Spencer emerged in the 1950s, and was a major success in UK retailing industry for more than 30 years. Today, company tries to retain its market position lost to competitors. Nevertheless, company is relatively successful and looks optimistically to the future.
Official website claims the following: “We are one of the UK's leading retailers of clothes, food, home products and financial services. …

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Marks & Spencer Strategy Evaluation. TOWS Matrix and PEST Analysis