Mass Media

Mass media is media which is intended for a large audience.
TYPES OF MASS MEDIA
Print Media
Newspapers
Large circulation
Magazines
Books
Brochures
Newsletters
Leaflets
Pamphlets
Photography
Billboards
Electronic Media
Radio
TV
CDs
DVDs

USE
Tell people about new ideas and services
Agenda-setting and advocacy
Create a favourable climate of opinion
Entertain
Develop business – sell something.
Advantages
Reaches many people quickly
Low cost per person reached
More easily to communicate
Educate people.…