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ID number:544264
 
Author:
Evaluation:
Published: 01.10.2010.
Language: Latvian
Level: Secondary school
Literature: n/a
References: Used
Extract

A/S “Laima” viena no visbiežāk
izmantotām stratēģijām ir “spēle”
uz klientu nostaļģiskām jūtām.
Uz katra izstrādājumu
iepakojuma ir uzraksts “anno 1870”,
kurš neļaus mums aizmirst, cik sen jau Laima ir saldumu tirgū.

Katru gadu, Ziemassvētkos, Laima izlaiž savu produkciju ar zīmējumiem, kuri rāda klientiem siltas emocijas, palielinot ar to savas preces popularitāti un pārdošanas apjomus.

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