6. New trends
New technologies are being introduced into the market almost on a daily basis, which in turn opens new territories and new possibilities in hospitality and tourism e-commerce. The latest trends in tourism announced that online information research will become a major innovation among travelers – as online reservations for travel products and services, hotel websites, contact information. But the main question is - How to attract consumers to purchase your products or services? The most effective and powerful solution would be to use virtual communities. It can be used by businesses including various tourist firms to create new types of services, create new divisions and capabilities, to show the positive image and also establish relationships with potential customers. It can be used by businesses including various tourist firms to create new types of services, create new divisions and capabilities, to show the positive image and also establish relationships with potential customers. According to the latest research in 2008, 1 of 5 travelers has used a “blog” to read a review about a travel service provider. Also, the number buying online travel is still growing, 66% of leisure travelers who are airline and hotel users now go only to the Internet when planning a vocation, while 57% making reservations online. These numbers provoked the latest trend in Internet technologies, which is consumer-to-consumer (C2C) style of travel. Customer-to-customer (C2C) know-how exchanges occur in a variety of contexts, including virtual environments of Internet mediated communities. It is what we need to be tended to increase demand on Internet reservation systems. [6]
The cyber space travel market of the future will work at a frenetic pace, with significantly more products, services and trading volumes than today; and competition will not be on a national or regional basis, but global in its scope and very tough in its practice. On the other hand, the marketplace will expand for all of us, with even a small private hotel in an obscure resort area dealing in the global economy; and our sales and distribution costs will come down substantially. [8]
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