ID109677

Author: Rihards Graudiņš (14)

Evaluation:

Published: 22.09.2008.

Language: English

Level: College/University

Literature: 6 units

References: Not used

Nr.	Chapter	Page.
	EXECUTIVE SUMMARY	3
	CURRENT MARKETING SITUATION	3
	SWOT ANALYSIS	5
1.1.	Strengths	5
1.2.	Weaknesses	5
1.3.	Opportunities	5
1.4.	Threats	5
	OBJECTIVES AND ISSUES	6
	AIM	6
	MISSION	6
	KEYS TO SUCCESS	6
	MARKETING MIX	7
	PRODUCT	7
	PRICE	7
	PLACE	7
	PROMOTION	8
	PEOPLE	8
	PROCESSES	8
	PHYSICAL EVIDENCE	8
	TARGET MARKET	9
	SCENARIOS	9
1.	Official business banquet	9
2.	Wedding	10
3.	New Year’s Party	10
	MARKETING STRATEGY	10
	FINANCIAL PLAN	11
1.1.	SALES FORECAST	11
1.2.	PROJECTED PROFIT AND LOSS	12
1.3.	BREAK-EVEN ANALYSIS	13
	FINANCIAL OUTLOOK	14
	ESTIMATED COSTS FOR EVENTS	14
1.1.	Event for individuals (50 people) **	14
1.2.	Events for organisations e.g. anniversaries, parties etc.*** (50 -100 persons*)	14
1.3.	Team building events. These events are becoming more popular	15
1.4.	Wedding (50 people) **	16
1.5.	New-Year’s party (50 people) **	16
7.	IMPLEMENTATION CONTROLS	17
7.1	TABLE – DURATION OF ACTIVITIES DURING NEXT 3 YEARS	18
	Sources	18

Extract

Parties ‘Я‘ Us is a company devoted to our customers. Our company has already many scenarios for various parties; however we strive to provide our clients with a party of their dreams. The competitive advantage of our company is such that we can provide for any client from a gathering of old friends to a corporate banquet, conference or anything else any of our clients would require. Our slogan states: “You won’t have to do anything! All you have to do is party!” To make our business known we will employ various advertising tools, such as, leaflets, word-of-mouth, discounts for clients that come from our partners and also we will organise thematic parties in local bars and pubs, where we will display our advertisement boards. …

Author's comment

Party 'R' us - Marketing Plan