Differentiation advantage analysis.
Step 1: Identify the customers’ value-creating activities for Volvo Trucks.
Basically value creation means the performance of actions that increase the worth of goods, services or even a business. Volvo Truck is focusing on value creation in context of creating better value for customers, purchasing its products and services. The concept of value appears frequently and commonly in the consumer marketing literature and the definitions and descriptions thereof are numerous as well as diverse (Woodruff 1997; LaPierre 1997).
By creating value for the customers, Volvo Trucks creates value for their shareholders19. Volvo Trucks displays creative ways of differentiating values which are:
Safety
Superior quality
Environmental care
High quality service
According to the following characteristics Volvo’s differentiation strategy is achievable and gives opportunity for growth.
Volvo uses advertising to promote their products by following media platforms:
Mobile apps
Videos
Billboards
Magazines
Online adds
The Volvo Group’s vision is to be valued as the world’s leading supplier of commercial transport solutions.…
