Evaluation:
Published: 11.07.2005.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
  • Essays 'Krispy Kreme', 1.
  • Essays 'Krispy Kreme', 2.
Extract

The entrepreneurial characteristics that franchisees should have to be successful are the willingness to work hard and long hours. Starting a franchise is not a simple task and it demands a high energy level, especially in the beginning stages. A strong competitive drive is also an important trait, enjoying the challenge of reaching difficult goals and dedication are the drivers of success. The franchisee's belief in their ability to succeed and also instill that optimism in others is crucial for the success of the store. Successful franchisees view setbacks as learning experiences and are…

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